About Us


The team at All Serious Play believe that play is an important part of everyone's life, whether you're a young infant, retiree or any age in between. It's Serious business! From cuddly soft toys and educational toys, collectible bears and figures, scrapbooking, strategy games and puzzles to Pop Culture figures and collectibles, we have something for all ages.

Quality products at value for money prices. If we don't have what you're looking for, drop us a note and we'll endeavour to find it for you if we can. Great gift ideas for all ages. After all, it's All Serious Play!